![]() The scabbard is made of black buffalo rawhide and fitted with gold plated belt mounts.Ĭommissioned to celebrate 100 years of the Royal Air Force, the 1925 Limited Edition RAF 100 sword is defined by the RAF 100 inscription and associated date. Defined by a beautifully crafted gold-plated eagles head, the sword hilt is traditionally coated in stretched, dyed and age dried ray skin. Boasting a highly polished, hand forged single edged high carbon steel blade, the gold-plated hilt is elegantly stamped with the emblem bearing cartouche of the Royal Air Force. The current regulation Royal Air Force Officers’ sword as set forth by the Air Ministry in 1925. This is something that works especially well on Pinterest as users are seekers, actively searching for products that will serve to benefit their own lives.1925 RAF 100 Limited Edition Officers Sword and Scabbard Each also strongly highlighted the benefits of the product and the relationship between the brand and people. The videos were geared to grab attention early through a combination of bold text and dynamic visuals. From here, Shuttlerock’s design team added a number of subtle visual brand elements, along with playful on-screen text, helping to communicate effectively to those audiences viewing the ad with sound disabled. ![]() To design in-line with Pinterest’s best practices, the TVC first had to be cut up and reframed into a vertical format. ![]() By creating multiple concepts, Wilkinson Sword was able to better achieve their brand awareness objectives as it enabled the campaign to compound upon its messaging and avoid ad fatigue through variation. ![]() Taking from the existing horizontal TVC, Shuttlerock created three video concepts - each featuring messaging changes and visuals that spoke to the different attributes and benefits of the Intuition Complete product. Wilkinson Sword turned to trusted collaborator and Pinterest Creative Partner, Shuttlerock, to develop a set of Pinterest-optimized video ads for their campaign. ![]()
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